The views and opinions expressed in the WFSGI magazine are those of the authors and do not necessarily reflect our official policy or position. The information provided is for informational and entertainment purposes only and should not be considered as professional…

WHAT’S GOOD FOR THE PLANET IS GOOD FOR BUSINESS ESG Sustainable Business Learn more about the new WFSGI ESG Strategy and why your company needs to be at the committee table. Meet Afsah Alumia-Khan, the new Head of ESG Strategy and Implementation…

AI Supporting transition Reinventing the Game: How Generative AI is Transforming the Sporting Goods Industry   Generative AI (GenAI) is reshaping the sporting goods industry, revolutionizing product design, enhancing customer engagement, automating operations, and unlocking entirely new services. Sporting goods brands…

ROAD TO PARIS 2024 The story behind the biggest change in Olympic and Paralympic marketing Road to Paris From playground to podium The “Road to Paris 2024” Pilot Project celebrated and raised athletes and National Olympic Committee/National Paralympic Committee (NOC/NPC) teams’…

THE NOC UNIFORM SUPPORT PROGRAMME EMPOWERING ATHLETES, STRENGTHENING SOLIDARITY How the Sporting Goods industry can be part of the solution through deeper and wider collaboration. NOC Solidarity from playground to podium Read how 15 WFSGI member brands helped make 465 athletes…

E-Bike Racing WFSGI – Playing a vital role in the future of E-BIKE RACING E-bike racing from playground to podium The cycling industry is experiencing a significant shift towards e-bikes It is projected that EPACs (Electrically Power Assisted Cycles) will represent…

WE NEED ACTION ON INACTIVITY, AND WE NEED IT NOW. How the Sporting Goods industry can be part of the solution through deeper and wider collaboration. Physical activity From playground to podium “Physical activity levels globally are getting worse.” and “We…